Talk to us

Tech Moments Malaysia: (Free Workshop)

Marketing Your Tech Product/Stack In 2020

Monday, September 23 | 10.00 am to 1.00 pm

Location : The Ascent, Petaling Jaya 

According to Forrester, 68% of B2B buyers prefer to research online and over 60% of buyers would rather NOT communicate with sales agents for their primary source of information.

To add to this, there are technology buying committees from various designation levels, that can complicate this buying process even further.So how does one remain top of mind of their potential buyers and help beef up one’s marketing funnel and make it future proof?

We are a singapore based digital marketing transformation company that’s helped various global technology brands operating in various verticals such as IoT, Open Source, API Security, API Management, Machine Learning etc. in order to get their story out to the right circles and greasing up their marketing funnels.

Our team of experts will be in Malaysia on the 23rd of September 2019. We are hoping to provide you with a blueprint of how you should go about with your marketing efforts in 2020.

What you will learn

  • Introduction to tech marketing
  • Current landscape
  • Content that converts
  • Buyer personas
  • Establishing your marketing funnel
  • Lead scoring
  • Trigger based marketing
  • Tech marketing channels
  • Lean testing/marketing on a shoestring budget
  • Question & Answers

Who is it for?

  • Technology Marketers (Mid to Senior level marketers of tech companies)
  • Tech startup founders

The date: 23.09.2019

Location: The Ascent, Petaling Jaya

Spaces available: 20

Duration: 3 hours (10am to 1pm) (light refreshments included)

Participation Request

Sal Withana: CEO and Chief Technologist at Momentro SDN Bhd

Sal is a seasoned marketer with over 20 years of experience in the marketing space and was voted as one of the top 50 most influential marketers in the world. He was also the head of SaaS for Intuit UK, a $4B financial software company and Director Marketing at WSO2, a global open source giant in the integration space.