The Invisalign EDM Story
Building a direct marcomms channel via EDM’s
The end goal was to become a partner to invisalign to help them create EDM’s at speed so that they could respond much faster with their community.
The task was to create engaging, creative yet conversion driven EDM’s for invisalign that helped them improve the OR’s, CTR’s and the overall engagement score. These had to be turned around in double quick time and mobile responsiveness was key. A significant portion of users had OFT based maling clients, hence these comms had to be compatible with them too.